The restaurant software field guide
From the first guest inquiry to the next investor meeting. Explore the tools, see the screens, and find the plan that fits the work you need to do.
Explore Control featuresChoose the job you need done
Marketing helps you build guest relationships. Control helps you manage the operation behind them. They are separate subscriptions, so you can choose either or both.
Marketing / Standard
Capture a catering inquiry, keep the conversation with the contact, schedule the follow-up, and ask for a review after the visit.
Marketing / Professional
Add voice and conversation AI to your configured guest workflows, then use attribution and advertising reports to understand where inquiries come from.
Marketing / Premium
Extend your marketing workspace with customer portals, communities, courses, and private integrations for the programs your restaurant wants to build.
Control / Operations + optional modules
Review sales and cash, understand labor, follow up on exceptions, manage purchasing, and turn QuickBooks figures into a budget and investor outlook.
Inside DineTraction / QuickBooks
See the tools you’ll use to plan the month, understand the differences, and explain the outlook.
Actual product screens and exported reports with illustrative sample data. Examples are independent demonstrations, not customer results.
01 / Plan each account
Plan by Income, Cost of Goods Sold, and Expenses. Compare prior-month activity, set account budgets, and review Intelligent Forecast estimates before saving your month-end outlook.
Make the plan specific enough to act on.
QuickBooks add-on $49/month per restaurant
Added to Control Reporting, from $197/month per restaurant. Your QuickBooks subscription is separate.
See it with your restaurant in mind Open the sample investor report (PDF)Plans and assumptions are saved in DineTraction. Actuals are read from QuickBooks when you open or refresh the plan. Projections are management estimates of accounting profit, not cash balances or guaranteed results.
The Control feature guide
Start with the reporting foundation. Add financial planning, inventory, or SMS where you need them. Provider connections and workspace permissions determine the data you can access.
39 features shown
Know where your attention is needed before the next service.
Give every exception a record, an explanation, and a next step.
Bring a useful explanation to the meeting, not just a total.
Understand what you bought, what you counted, and what a recipe costs.
Turn the books into a monthly plan and a clear conversation about what comes next.
Bring selected exceptions to the people who can respond.
Give the right people access to the right restaurant information.
What is separate? Source time-entry editing is planned. Bookkeeping, managed advertising, message usage, and provider subscriptions are separately scoped. Control and its QuickBooks add-on are not included in a Marketing tier.
Build your Control estimateMarketing + Hospitality Control
Start a Marketing plan online with a seven-day trial. For Hospitality Control, choose your modules, see your monthly estimate, then schedule with Martin.
Already a customer? Sign in to MarketingBuild your marketing foundation
Your everyday guest marketing, in one place.
After 7 days free. Billed monthly.
Start Standard trial$0 due today · Payment method required
Put AI to work for your guests
AI-powered follow-up and deeper marketing insight.
After 7 days free. Billed monthly.
Start Professional trial$0 due today · Payment method required
Connect your complete guest experience
Your marketing, member experiences, and integrations.
After 7 days free. Billed monthly.
Start Premium trial$0 due today · Payment method required
Run the restaurant behind the growth
Operations, team, inventory, and financial visibility.
Per restaurant · Control Reporting
Four users included. Reports, schedule comparisons, time-entry audits, and cash activity.
$197 per restaurant × 1
Monthly estimate in USD. Taxes, SMS usage, and separately quoted services are extra. The same selections apply to each restaurant. Planned modules require an availability review.
Contact Account ManagerSchedule a consultation to confirm your plan.
Bookkeeping services and source time-entry management are scoped separately; source time-entry management is planned. Final modules, integrations, availability, and service fees are confirmed in your proposal. QuickBooks includes budgets and scenario planning saved in DineTraction. It reads your books without changing them; bookkeeping is separate.
Marketing prices in USD. Marketing subscriptions renew automatically after the trial until canceled. Phone, SMS, email, AI usage, and payment processing may incur additional charges. Ad spend and hands-on campaign management are separate. Access to a tool does not include its setup or a managed service. Hospitality Control starts at $197/month per restaurant with optional modules; final scope, onboarding, integrations, and usage charges are confirmed with Martin. The Marketing trial and annual savings do not apply to Control.
Standard covers the foundation. Professional includes Standard and adds AI and reporting tools. Premium includes Professional and adds portals, community, learning, and integration tools.
| Feature | Standard$197/mo | Professional$297/mo | Premium$497/mo |
|---|---|---|---|
| Funnels AI | Included | Included | Included |
| Workflows | Included | Included | Included |
| Calendar | Included | Included | Included |
| Contacts & Conversations | Included | Included | Included |
| Custom Objects | Included | Included | Included |
| Email System | Included | Included | Included |
| Opportunities | Included | Included | Included |
| Phone | Included | Included | Included |
| Smartlists | Included | Included | Included |
| Tags | Included | Included | Included |
| Dashboard | Included | Included | Included |
| Launchpad | Included | Included | Included |
| Affiliate Manager | Included | Included | Included |
| Brand Boards | Included | Included | Included |
| Countdown Timers | Included | Included | Included |
| Email Marketing | Included | Included | Included |
| Snippets | Included | Included | Included |
| Social Planner | Included | Included | Included |
| Trigger Links | Included | Included | Included |
| Media Storage | Included | Included | Included |
| Invoices | Included | Included | Included |
| Payments Core | Included | Included | Included |
| Appointment Report | Included | Included | Included |
| Call Report | Included | Included | Included |
| GBP Optimization | Included | Included | Included |
| Review Widgets | Included | Included | Included |
| Reviews & Requests | Included | Included | Included |
| Video Testimonials | Included | Included | Included |
| Analytics | Included | Included | Included |
| Blogs | Included | Included | Included |
| Chat Widget | Included | Included | Included |
| Domains and URL Redirects | Included | Included | Included |
| Forms | Included | Included | Included |
| Funnels | Included | Included | Included |
| QR Codes | Included | Included | Included |
| Quizzes | Included | Included | Included |
| Stores | Included | Included | Included |
| Surveys | Included | Included | Included |
| Webinars | Included | Included | Included |
| Websites | Included | Included | Included |
| Agent Studio | — | Included | Included |
| AI Studio | — | Included | Included |
| Ask AI | — | Included | Included |
| Content AI | — | Included | Included |
| Conversation AI | — | Included | Included |
| Reviews AI | — | Included | Included |
| Voice AI | — | Included | Included |
| Campaigns | — | Included | Included |
| Triggers | — | Included | Included |
| Labs | — | Included | Included |
| Documents & Contracts | — | Included | Included |
| Payment Links | — | Included | Included |
| Agent Report | — | Included | Included |
| Attribution Report | — | Included | Included |
| Custom Reports | — | Included | Included |
| FB Ads Report | — | Included | Included |
| Google Ads Report | — | Included | Included |
| Local Marketing Audit | — | Included | Included |
| Certificates | — | — | Included |
| Client Portal | — | — | Included |
| Communities | — | — | Included |
| Courses | — | — | Included |
| GoKollab | — | — | Included |
| Mobile App | — | — | Included |
| Private Integrations | — | — | Included |
QuickBooks budgets and forecasts belong to the separate Control subscription. Explore the $49/month QuickBooks add-on
No. Choose a plan and complete checkout online. An appointment is not required for your Marketing subscription.
These plans provide access to marketing software. Managed advertising, campaign creation, ad budgets, and other hands-on services are quoted separately. Professional and Premium include Google Ads and Facebook Ads reporting; these plans do not include ad spend.
No. Hospitality Control is a separate subscription starting at $197/month per restaurant. Select optional modules in the calculator above to see your estimate. Book an appointment with Martin to discuss what your restaurant needs.
Your selected monthly or annual subscription starts automatically after the trial and renews until canceled. Review the recurring amount in Stripe checkout before subscribing. Usage charges are separate from the platform subscription.
Your plan gives you the tools. You will still need to connect your channels, add your business information, and configure your campaigns and automations. Your welcome email provides your next steps.